Ala Boutique of Wallingford, CT was established in 1973. After 4 decades of experience and serving the community, our main goal is to make sure every occasion is provided with the best designer dress! The store has participated in many televised fashion shows, community events and thousands of proms. Ala Boutique is a women's apparel and specialty shop with a parade of tantalizing dresses and gowns on display. Specializing in not only Prom, you can find dresses for Weddings, Formals, Bridal Parties, Sweet 16 or Quinceaneras, or any special occasion you can think of. We also have Mother of the Occasion dresses, Bat Mitzvah dresses, Homecoming gowns and even destination Wedding dresses. Ala Boutique can dress you for any special occasion. We also have accessories, earrings and shoes. Alterations are available at an extra charge.

Dresses for pageants or any preliminary, state or national competition can also be found at Ala Boutique. We have the top designers in pageant wear.

The beginning of the year is when there is the most selection for prom, cocktail, and mother of the occasion dresses. We have dresses to fit every taste and budget. Rest assured that we will not sell the same dress in the same color to the same occasion/prom.

Since 1980, Ala Boutique has been chosen by designers to exclusively host multiple trunk shows. Dresses that the store do not always have in stock are on display and available to be ordered. Trunk shows are a wonderful opportunity because it allows you to see more styles, enabling you to make an informed decision of what styles look best on you. These shows are to accommodate and give back to our loyal customers with much more of a dress selection.

Ala Boutique is committed to meeting and exceeding your expectations. We want to share our knowledge and experience with you and leave you feeling beautiful in the dress of your dreams. We are here for every step of the way, from selection to color choice to ordering and finally altering. We want your day to be every bit of special it deserves to be.

Ala Boutique… imitated by many, matched by none!


currently, our store and site are under construction. our new location will be announced soon, as well as our new online store. stay tuned to find out more, and in the meantime, follow us on instagram and facebook!

©Ala Boutique LLC 1973-2021. All Rights Reserved. Often imitated, never duplicated.